Social Networking in Business for Technology - MyAssignmenthelp

Question: Discuss about the Social Networking in Businessfor Information Technology Answer: Introduction For the recent past, the world seems to be so small, just like a village where people can be able to communicate to each other though not together. It has been, aged this way by the networks which has promoted diverse scope of social human beings. In business too, there has been a rampant change on the perception of business and networking. Companies and organizations have shifted their attention from formal business advertisements to nowadays where social networks are the medium of channeling business informatics and advertisements to and among the people of the globe. However, the drives have come from the need of many companies to extend their markets all over the world (Cocosila and Igonor, 2015). Many firms are trying to have their products in the international markets and therefore a more effective way to do this is seen to be the social networks. This research proposal will be suggesting the advantages and the disadvantages that have been accompanied by the social networks in bossiness Project Objective The project aims to: Explore the merits and demerits of social networking in business. Review the advantages and disadvantages of using social networks in business. Investigating the reason as to why many business organization, firms and companies prefer using social networks in business. Project Scope The project will be conducted in Australia. The project scope will target the business firms and organizations that are there in Australia. For distribution of facts and findings, the scope will be based on the five states of Australia. The researcher will be required to sample out five to ten business organizations from each state. State examples are; New South Wales, Queensland, Victoria, Tasmania and Western Australia. These states will be the area of study. Review of Existing Literature Introduction Before carrying out any study, one has to go through other peoples works on your topic of discussion. It is meant to acknowledge what different scholars had previously said about your topic. The concern for this study is on the merits and demerits of social networking in business. Different sources will be used from the existing literature like journals and articles to justify the claims. Social networks can be defined as the social interaction networks where the personal relationship is included. It has brought people together and created interactions with one another (Farmery, 2013, p.350). People in any other institutions can work as a team and develop each other socially as well as economically and thus promoting the overall economy. Merits of Using Social Networking in Business The use of social media and networking in todays world is the order of business practices. The use of the social networks has prominently contributed to the success of many businesses. Though social networking promotes in communicating with mass population at a time, it also helps in stimulating the overall productivity of the business. According to Many businesses in retail sectors, tourism have benefited from this strategy. People can reach different sales businesses and make orders still at their residential through the social networks. Innovation has been emphasized by the social networking business (Holmes, 2015). Businesses has benefited from social networking through social media websites and social media marketing. This has led to decreased overall costs for purchases pf goods. The spread of information pertaining products has been eased as well. For instance, some online companies like Amazon, Jumia and many more has benefited through this. They will make adds which will notify people all over the world about a new item in the market Social networking creates opportunities to the business firms. According to Wang and Ivanova, (2014), social networking has grown to become a part of human living in business. For this reason, the companies have been able to benefit after merging their business with social networking. Many people spend a lot of time in social media channels like Facebook, the twitter, Instagram, google and mails among others. In Australia, it was proven through research that more than 85% of the individuals have an access to social media devices, apps and programs. This mean that, if a business firm uses the social media, it is likely to meet the highest number of customers. There are very many users who engages themselves in social networking in business per day. In addition, Zimmerman (2015) adds up that Social networking has highly influenced the buying behavior, thought process, education, shopping and relationships of the individual as well as encouraging customers In regards to what of Holmes (2015) says, in the present business world, it is impossible to imagine the business without social networking. Companies have been assisted to boost their earnings and therefore, they are in a position to maximize their opportunities in business. Problems in Social Networking The social networking has not been in a position to replace the existing traditional sales. It has rated to be incomplete, unreliable and is leading to distortion of information before reaching the target audience and therefore, it is leading to loss of image and reputation of the businesses. Social networking has some advantages like on the promotion and sales in business but with no good control, it leads to a significant loss to the business (Omar, 2014, p. 193). The legal basis on the social networking possess large costs for the businesses. In social networking, there is no guarantee of the business marketing if the company is unable to meet the expected standard of law and networking costs. Queensland Government (2017), attests to that, though there are some ups and downs, money and time may be wasted without any returns. The users can as well post very negative reviews and comments for the business and its products and therefore posing danger to the business. Some copyrights issues may arise and therefore your business product ideas plagiarized and improved leading to frustrations. However, amidst all these disadvantages, innovation, creativity and uniqueness should be held to very high positions for a business to do good in inline marketing. Research Question/Hypothesis Primary Question What are the merits and demerit of applying diverse social networking? Secondary Question What are the advantages and disadvantages of using the social networks in business? What are the reasons for many business organization, firms and companies to prefer using social networks in business? Research Design and Methodology Qualitative Design of the Research Reliability and Validity This entails consistency of the research elements. There will have to be a chronology and sustainability of the selected methods of research. The selected design for the research is the survey and questionnaires. Validity will call for examining the relevance of the selected designs and approaches of this research in relation to the research hypothesis and the questions together with the research aims and objectives in respect to the topic of the project research (Menezes and Devi, 2014, p.382). The data is prospected to be authentic and trustworthy. Sampling and Sample Size and Sampling Procedure Sampling will be carried out through random sampling. Each of the sample I the population has been given equal chances to participate in this research. The samples will be obtained from the Australian States. The researcher will have to identify the business firms in Australia. Among the suggested ones of this research are service industries, where 20 banks will be identified at random and the marketing department managers are the ones who are prospected to respond to the questionnaires design for this research. There is also going to have 20 production and 30 processing industries all in Australian states (Bahn and Weatherill, 2013, p. 30). The communication and marketing managers will be asked to provide the information following the business and company agreements. Five (5) online market website administrators at different capacities will be taken as samples. Finally, 50 individuals who have had encounter and knowledge in online and social marketing will be selected by purposively for the study. The total sample will therefore be 125 samples. Data Collection Method The data will be collected through the use of open and closed ended questionnaires. The items for the research will be classified in these categories so as the open headed questionnaires can help the respondents to shed their full idea without limitations posed on closed ended questions. The closed ended questionnaires will require minimal time for the research in the field. Data will also be collected by use of survey method. The researcher will survey the business environment in the context of the topic and provide the observed information for the qualitative analysis. Variability will be measured by standard deviation and the variance from the data collected. Quantitative Research Sampling, Sample Size and Procedures The quantitative research design uses quantifiable data which is analyzed as presented numerically. Sampling will be carried out by purposive sampling for this design. This is because the study in this part will require that only the people with the right information will be required. The sample presented will be the same as the one confirmed for the qualitative research. Interviewing and Questioner Design The interviews will be conducted in collection of data. The researcher will be required to draft interview questions. The questions need to be open ended as well as closed ended. Closed ended interview questions needs the interviewee to respond by short answers. The open questions require the respondent to speak much, illustrate and clarify all points that they feel to express through the research. The questionnaire will be designed to have items which will be closed ended and some will be open ended for the respondent (Bryman and Bell, 2015, p.73). The questionnaire is prospected to have an average of 25 questions, 15 closed ended questions and 10 open ended questions. Quantitative Data Analysis Process The research data will have to be numerical to be analyzed by quantitative design. The statistical methods will be used in the analysis. The Statistical Package for the social sciences will e applied to analyze this data as the tool for analysis. After the data is analyzed, it will be presented and described to test the variability and relationship between the variables. Research Limitation For each system, it is hard to have 100% efficiency. The research project is expected to have some limitations. One of them is that, the research will have a wide scope and therefore, the issue of advantages and disadvantages of social network in business may be overgeneralized. Another one is that the business firms that the research will be conducted to may be unwilling to give the correct information, especially the business firms that do not have a very smart past experience with social media in their business. The third limitation is that the research may be influenced by the researcher bias and therefore fail to prove and demonstrate. Time Schedule WEEKS ACTIVITY ACTIVITIES ALLOCATED PER WEEK 1 2 3 4 5 6 7 8 Introduction: Gathering information about the topic And the scope. Reading the existing literature Drafting and preparing the research tools Carrying out of the Field Research Data Analysis and Interpretation Writing down the final research draft Proofreading, cross checking and submission Conclusion In conclusion, there are some advantages and some of disadvantages of using social media in business. However, a firm that neglects social media can hardly penetrate through the current market competition. The businessmen should as well equip themselves with all possible means and strategies that can help them cope with social networks in their business. The world is changing, globalization is taking its part, social media and social networking is taking its course in the market and disqualifying the analogue systems of business approaches (Bala, Labont-LeMoyne, and Lger, 2017, p.95). This will be the aim of this research. To evaluate the merits and demerits of the same. Reference List Cocosila, M., and Igonor, A. 2015. How important is the social in social networking? A perceived value empirical investigation. Information Technology People, 28(2), 366-382. Wang, Y. and Ivanova, A., 2014. Social Media Strategy in the Chinese Market: Weibo Platform Case Study. Zimmerman, J. and Ng, D., 2015. Social media marketing all-in-one for dummies. John Wiley Sons. Chandon, P., Wansink, B. and Laurent, G., 2000. A benefit congruency framework of sales promotion effectiveness. Journal of marketing, 64(4), pp.65-81. Farmery, A., 2013. The Transformative Effect of Social Media: Revolutionizing Business Models. Organizations and Social Networking: Utilizing Social Media to Engage Consumers: Utilizing Social Media to Engage Consumers, p.350. Holmes, R. (2015). Why Businesses Cant Survive Without Social Media. Fortune Why Businesses Cant Survive Without Social Media Comments. Np, 17. Omar, J., 2014. Factors Influencing Social Media Marketing In Different Culture Context (Master's thesis, Universitetet i Agder; University of Agder). Menezes, C. and Devi, R., 2014. Social Media Analytics as an Emerging Tool for Behavior informatics, HR Analytics Business Process. The IASMS Journal of Business Spectrum. Smith, W R Vardiabasis, D 2010, Using social media as a competitive advantage: the case of small businesses, Problems and Perspectives in Management. Bahn, S. and Weatherill, P., 2013. Qualitative social research: a risky business when it comes to collecting sensitivedata. Qualitative Research, 13(1), pp.19-35. Bala, H., Labont-LeMoyne, E. and Lger, P.M., 2017. Neural Correlates of Technological Ambivalence: A Research Proposal. In Information Systems and Neuroscience (pp. 83-89). Springer International Publishing. Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.