Trust in EU Literature review Example | Topics and Well Written Essays - 750 words

Trust in EU - Literature review Example As a result, EU is more of an organisation for support between governments. There are three key decision making institutions which comprises the European Parliament which characterizes the EU’s inhabitants, and they pick directly, the Council of the European Union which characterizes the body member states and finally the European Commission, which characterizes the problem of the Union entirely. The institutional triangle creates the rules and regulations that apply all through the European Union. Theoretically, it is the Commission that suggests new laws, only that the Council and Parliament that puts them into practice. The member states and the Commission subsequently employ them, and the Commission inflict them. The supremacy and tasks of the EU institutions and the set of laws and measures are set down in the Treaties on which the EU is established. The Treaties are approved by the presidents and prime ministers of all the EU states and then endorsed by their parliaments . A conceptualization of trust in international relations by Hoffman, A Scholarly and guideline makers have realized a connection amid trust and the diplomatic pledge of interstate quarrels. For instance, over forty years ago, Karl Deutsch et al., (1957) identified trust as part of the strength at which peaceful relations are made. Recently, Koffi Annan, the UN secretary general characterized the December 2000 peace agreement connecting Ethiopia and Eritrea as a chance for the two countries to work for reconciling (Associated press, 12 December 2000). In 1993, there was a joint declaration of peace connecting British and Irish governments explicitly connected trust to the success of an agreed peaceful era. Nonetheless, it is evident that the failures to improve the peace that people’s understanding of how interstate associations come up is a concern that needs to be acted upon. The assumption of the traditional approach that trust is a necessary condition for cooperation is r ather invalid. Therefore, the author of this had an objective of developing a chain of actions that are more susceptible to the existence of trusting associations than already present indicators. This is therefore a theoretical project since it measures the way abstract constructs are conceptualized (Adock and Collier, 2000.et al) This article is considering to the definition of trust. Scholars concur on fundamentals that a description of trust have to comprise, with one exemption, some link trust with enthusiasm to take peril and the anticipation that others will respect specific requirements.(Baier, 1986 et al.,) they also have the same opinion that trusting relationships are behavioral expressions of trust. Snijders (1996) claims that trusting relationships develops when actors give others judgment over other concerns founded on the belief that those concerns will not be laid up. Third they also concur that the concentration and capacity of trust and trusting affairs have the abi lity for disparity. With regard to trust, intensity is the potency of an actor’s notion of the trust worth whereas regarding trusting relations; the strength is the quantity of judgment trustors give trustees over their concerns. On the other hand, Hardin contends that trust is never absolute, that it always involves a three part relation, as in A and B to do with x or subject of x (Hardin, 1998) Conversely, many others propose that trust amid parties can be wide-ranging, spreading over the

Real Reason People Wont Change Essay Example for Free

Real Reason People Wont Change Essay The real reason people wont change is an article by Robert Kegan and Lisa Laskow Lahey. The article was first published in November 2001 in Harvard Business Review. The article describes and summarize about the personal immunity of people that resist them from being changed. The real reason people wont change is not due to lack of skill and deep commitment within them but it is due to hidden competing commitment followed by big assumptions. For some, the need is confidence-building, for others its behavior change or skill development. But sometimes, no matter how hard a person tries, their progress remains inexplicably stalled. The situation can be as frustrating to bosses, colleagues, and family members as it is to the individual. Organizational psychologists Robert Kegan and Lisa Laskow Lahey developed the theory of a competing commitment to explain what they term personal immunity to change. Competing commitments are long held belief that has become an integral part of their make up so that it is difficult to change. When these beliefs are uncovered, change is possible. And it is still true that some people opt not to disrupt their immunity to change, choosing instead to continue their fruitless struggle against their competing commitments. The competing commitments cause even the valued employee to behave in inexplicably and irremediable way. It is a subconscious hidden goal of the people that conflicts with their stated commitments. Many of these competing commitments are based on long-held beliefs that are an integral part of their make-up so they can be difficult to change. Some examples of competing commitments are: Dragging ones feet on an assignment because one wants to avoid a next tougher assignment or future lack of work. * Avoiding teamwork or meetings because one wants to avoid the conflict that is associated with it. * Using sarcastic disruptive humor to keep oneself at a distance from a work group you may not want to be associated with. The article is a psychological analysis and research about the reason that resist people from being changed. The research of the article is mainly concern about uncovering the hidden competing commitment and unearthing big ssumptions. It is not an easy task to uncover the hidden commitment but author has suggested to go through the set of questions. They have developed 3 stage processes to help organizations to figure out what’s getting on way to change? 1. Manager guides employees to uncover competing commitments through the set of questions. 2. Employees examine these commitments to determine underlying assumptions. 3. Start the process of changing behavior. The author presents the example of John who is a talented manager at a software company. Though he is an open communicative type and values close relationship with others, because of his racial group he could not well integrated with the team even if he wanted. He believed that if he became well integrated with the team, it would threaten his sense of loyalty to his own racial group betraying his family and friends. John was genuinely committed to working with team but he had a powerful hidden competing commitment keeping him distance. Another example cited in the article is that of Helen, a manager at manufacturing company. Though she was committed to increase the production of the product she could not succeed. She had an unrecognized commitment of maintaining subordinate relationship with her boss Andrew. She thought that she would me more a peer than a subordinate so wouldn’t be up to the task. The article also describes about the big assumptions. Every employee who just does not change had a hidden commitment because of the assumptions resulting from the competing commitment. Some leaders assume that they would be incompetent if they couldn’t solve all the problems that come up. Even if they have a commitment to hearing from subordinates and maximize the flow of information, they had a competing commitment to not learning about things that he cant do. Competing commitment and big assumptions are the real reason that causes people resist to change. Kegan and Laheys recommended solution for diagnosing this resistance to change is based on guiding individuals through a set of questions to uncover competing commitments. For example 1. What would you like to see changed at work, so that you could be more effective or so that work would be more satisfying? 2. What beliefs or commitments are implied by this recommended change? 3. What are you doing or not doing, that is keeping your beliefs or commitments to change from being fully realized? 4. What if you were to imagine doing the opposite of what you are currently doing, would that cause discomfort, worry or vague fear? 5. What if you were to actually carry out this opposite behaviour, what outcomes are you trying to prevent? The first question responses the complaint which we mostly talk about. Tom, a manager grumbled, â€Å"my subordinates keep me out of the loop. The responses are the complaint which the most managers bemoan because of its negative and unproductive tone. The second question responses complaint what people care about most. Tom said I believed in open and candid communication. It’s a commitment of the Tom to shared decision making. Once the commitments of people are found, third question is identifying the undermining behavior that prevented them from being fulfilled. Tom admitted â€Å"When people bring bad news, I tend to shoot the messenger. † Next question is about going in the opposition of the undermining behavior. Tom concluded Im afraid Ill hear about a problem that I cant fix, something that I cant do anything about. After all, the final step is to transform that passive fear into a statement that reflects an active commitment to preventing certain outcomes. The resulting answer to this final question is the competing commitment which lies at the very heart of a persons immunity to change. These commitments usually involve protecting yourself from things like, not being in control, having to follow someone elses decisions, having to go along with decisions you dont like, not having to deal with problems you cant fix and so on. Once people uncover their competing commitments, big assumption can be easily found out. If people inverted the beginning of the sentences of competing commitment, and then filled out the sentence then assumption can be identified. For e. g. the assumption of Tom is I assume that if I did hear about problems I can’t fix, people would discover I’m not qualified to do my job. This is a difficult process, and it doesn’t happen all at once, because admitting to big assumptions makes people uncomfortable. After identifying competing commitment and big assumptions, Kegan and Lahey had recommended five steps on how to take action to overcome immunity to change. Notice and record current behavior It is about making a note of what does and doesnt happen as a result of holding assumptions to be true. This gives people the opportunity to develop a better appreciation for how and in what contexts big assumptions influence their lives. Look for contrary evidence Employees must look actively for experiences that might cast doubt on the validity of their big assumptions. When John looked around him, he considered for the first time that an African-American manager in another department had strong working relationships with her mostly white colleagues, yet seemed not to have compromised her personal identity. Explore the history It is exploring how and when assumptions took hold, and how long the self-protective stance has been employed Test the assumption It considers making changes in ones behaviour and test out if assumptions are validated; practice in safe environments or where one can extricate oneself fairly quickly if it becomes too uncomfortable. This is the first time people consider making changes in their behavior. Evaluate the results The final step is to check out the result and look for more effective ways to operate in future. This is worth nothing that revealing a big assumption does not necessarily mean it will be exposed as false. But even if big assumption contains the elements of truth, an individual can often find more effective way to operate once he or she has had a chance to challenge the big assumption. The process of challenging and uncovering the competing commitment and unfolding personal immunity to change takes a period of time. Competing commitments should not be seen as a weakness but some form of self-protection which is a normal form of human instinct. The reasons people are protecting themselves usually lie in some deeply-rooted beliefs about themselves and the world around them. These competing commitments usually arise from some big assumptions we have made about the world. People rarely realize they hold assumptions because they accept them as reality. So its necessary to uncover our hidden commitment and big assumptions that has been distance us away from change.

The Character of Athena in Homers Odyssey :: Homer Odyssey womody

The Charater of Athene in Homer's Odyssey In "The Odyssey", Athene helped Odysseus numerous ways physically and mentally by aiding him, Telemachus, and Penelope. In book I, Athene urged Telemachus to give up boyhood, act like a man, present his case to search for his father to the assembly, and take stronger steps to search for his father. After Telemachus presented his case to the assembly and no action was taken on his request for a ship to enable him to search for his father, Telemachus prayed to Athene for help. In response to his prayer, Athene appeared as Mentor and borrowed a ship and crew for Telemachus. Athene also helped Telemachus by appearing to him in a dream, urging him to return to Ithaca and warning him about the ambush of the suitors. Athene helped Penelope numerous way also. Athene helped her by comforting her so she would not go into a nervous break down over all her stress, the suitors and Odysseus returning or not. Athene gave Penelope hope of Odysseus returning. Athene even made Penelope appear more beautiful than she really was, because Penelope was actually really ragged. Athene also helped Penelope by giving her a dream of gulls, representing the suitors, and an eagle, representing Odysseus, killing the gulls. Athene helped Odysseus numerous ways as well. She helped by persuading the gods to free Odysseus from Calypso. Athene even helped Odysseus by telling Naussicaa to do her laundry at the beach and telling her to help the man she meets. So when Odysseus came to shore he was ugly and he scared the other women on the beach away, except Nausicaa. Nausicaa washed Odysseus up, gave him clothes, and told him how to act when they return to her place. As they were going to Naussicaa's place Athene made Odysseus invisible so the guards would not see him and Athene made Odysseus look better by making him look taller, stronger, and giving him more hair on his head. Athene also helped Odysseus by counseling him on how to handle the suitors, and she disguises him as an old begger so no one will recognize him immediatly. Athene later restores Odysseus to his own form when he reveals himself to his son and together after twenty years they plan a vengeance on Penelopes wooers.

nihilism :: essays research papers

6. Nihilism is the philosophical doctrine that life is meaningless and that there is no deep order or purpose to the universe. What are the nihilistic elements of the film? Are there any contrary elements of the film that undermine a general nihilistic theme? What, if any, are the political implications of the film’s treatment of nihilism? The film â€Å"The Atomic Cafà ©Ã¢â‚¬  brilliantly portrays the habitual life in U.S. society during the Cold War. The Cold War was a period of tension between the United States and the Soviet Union, the two main superpowers at the time. During the war both parties developed nuclear weapons and therefore assured each other mutual destruction. This constant threat led the American society to become extremely paranoid and chaotic at times. Nihilism is the â€Å"general rejection of customary beliefs in morality, religion etc.† It is also â€Å"the philosophical doctrine that life is meaningless and there is no deep order or purpose to the universe.† The film contains many nihilistic elements that allow the viewer to imagine the sociological problems and the political complications at the time while still depicting some noon-nihilistic issues present in society to and the negative effects of this philosophy on the political spectrum. â€Å"The Atomic Cafà ©Ã¢â‚¬  is a type of documentary that depicts the social situation of the United States during the Cold War. It shows the general attitude of the average American citizen toward the war and the effect of the political conflict on ordinary life. It is definitely an anti-war war movie since it shows the negative side of the consequence of nuclear warfare on the general public and therefore convinces the viewer that nuclear war is ridiculous. The film shows various aspects of the negative results the Cold War had on society. â€Å"The Atomic Cafà ©Ã¢â‚¬  manages to illustrate the horrors of the Cold War and how afraid the American people were due to the threat of nuclear destruction leading to the nihilistic belief that life is meaningless and a general lack of moral values amongst the population. People knew and feared that there could be a nuclear explosion at any time causing them to constantly think about the dreadfulness of this event. In the film, a man and a woman were talking about the terrible injuries of nuclear explosions. They commented that it was â€Å"an awful gas that deforms you, it doesn’t just kill you straight out, that’s what’s scary about it.

Location

Whenever I am feeling kind of down or just need to get out of the house, I love to go to my barn, where my horses are. My horses are pretty much part of the family and mean so much to me! Also, they are the best listeners in the world and have so many things that make them such wonderful animals. I really love going and spending time with my horses because it is so quiet and relaxing. Some people may think, â€Å"Eww, doesn’t it smell bad? † but no it doesn’t smell bad at all to me. I am so use to that manure smell! Not only is there just the manure smell but the amazing smell of the horses, which to me is the best scent! It is like a sweet smell blended together with the fresh cut alfalfa in the summer time, so fresh and new. To me this is such a soothing smell and I love it! When I am out there I really like to just sit on the wooden fence and watch them, talk to them or whatever I feel in the mood for doing. Admiring them is fanaticizing to me because they are such beautiful animals and their personality makes them so much more beautiful. Watching the sunset is always amazing too when I am out there. Watching how the day is coming to an end. The birds, rabbits, cats, dog all the wildlife around how they transition from day to night. Everything about being out and around that red barn is so awesome to me. Being an animal, my horses can’t talk back to me verbally (of courses) but they have their own way of speaking to people physically. That’s why I love going to them when I have a problem that’s really upsetting me or if I just need to tell someone a huge secret. They are so good at sensing when something is wrong. They can feel when your sad, mad, upset, nervous, all of the above! Best of all, they listen when you are feeling these emotions. I believe this has a lot to do with the reasons why I love and care so much. They listen to anything you have to tell them, and best of all; I can trust that they won’t tell anyone. They are truly amazing animals and they best of friends! One of them, Quana, have the most outrageous personality and he always makes me feel better no matter what! I have always gone to my horse ever since I was little. Being with them means a lot to me because I know I can trust them with whatever it is I need to tell them. I don’t have to worry about them telling people what my deepest secrets are, like most people do nowadays. Also, they will never judge you for who you are! They will accept you even if you’ve made the biggest mistake of your life. Once a friend always a friend is what I believe they believe. I consider myself very blessed to have this kind of friendship in my life. Not many people get to experience that trust I have with them. Also, the bond we share. No matter where life ends up taking me down the road I can almost guarantee that this will always be a very special place in my heart. I will keep the memories I have with them and hopefully try to show other people what my horses have taught me will the loyalty they’ve shown me.

0.5 M EDTA Solution Recipe

0.5 M EDTA Solution Recipe Ethylenediaminetetraacetic acid (EDTA) is used as a ligand and chelating agent. Its especially useful for sequestering calcium (Ca2) and iron (Fe3) metal ions. This is the lab recipe for 0.5 M EDTA solution at pH 8.0: Solution Materials 186.1 grams EDTA (disodium ethylenediamine tetraacetate2H2O)Â  800 milliliters distilled watersodium hydroxide (NaOH) solution or solid (to adjust pH) Procedure Stir 186.1 g disodium ethylenediamine tetraacetate2H2O into 800 ml of distilled water.Stir the solution vigorously using a magnetic stirrer.Add NaOH solution to adjust the pH to 8.0. If you use solid NaOH pellets, youll need 18 to 20 grams of NaOH. Add the last of the NaOH slowly so that you dont overshoot the pH. You may wish to switch from solid NaOH to a solution toward the end for more precise control. The EDTA will slowly go into solution as the pH nears 8.0.Dilute the solution to 1 L with distilled water.Filter the solution through a 0.5 micron filter.Dispense into containers as needed and sterilize in an autoclave. Related Lab Solution Recipes 10x TBE Electrophoresis Buffer10X TAE Electrophoresis Buffer

Unknown Microbiology Lab Report Essays

Unknown Microbiology Lab Report Essays Unknown Microbiology Lab Report Paper Unknown Microbiology Lab Report Paper Materials and Methods A mixed culture of two unknown bacteria was provided by the instructor. The methods used for identification of the two unknown bacteria were in the laboratory manual by Dry. Floyd and Dry. Kennedy (1) unless otherwise noted. The first step that was used was a three streak method, described in Lab 4, on a Blood Heart Infused/Triplicate Soy Agar plate to isolate the two unknown bacteria. Once the two bacteria were incubated, grown, and isolated they were each individually streaked on a Triplicate Soy Agar plate to isolate individual loonies to be studied, tested and identified. After incubation of the individual TTS plates, the morphologies were viewed and noted and a Gram stain was completed on each individual bacterium, which will be referred to as Bacteria #1 and Bacteria #2. After the Gram reaction was determined on Bacteria #1 and Bacteria #2, different biochemical tests were done according to the dichotomous keys provided in the lab manual. All the tests were performed by the methods outlined in the lab manual by Dry. Floyd and Dry. Kennedy (1). Table 1 and Table 2 list the tests performed, purpose, and results. Also Flow Chart 1 and Flow Chart 2 will show the results. Results The Unknown Bacteria 36/ Bacteria #1 on a TTS plate was examined by the naked eye and under a dissecting microscope. Bacteria # 1 was approximately 2 mm in diameter. They were circular in form with an entire margin and convex elevation. The colonies were smooth, translucent, and had a white brownish color. The Gram stain resulted in Gram positive Cisco. After the Gram stain was completed, the bacteria were streaked on a Imitation-Salt Agar plate and a Catalane test was performed. After these test were completed a Phenol Red Dextrose Fermentation tube was inoculated, and a SIMI Tube inoculated. The Unknown Bacteria 36/Bacteria # 2 on a TTS plate was examined by the naked eye and under a dissecting microscope. Bacteria # 2 was approximately 3 4 mm in diameter. They were circular in form with an entire margin and a flat elevation. The colonies were rough (granular), translucent, and white brownish color with black granules. The Gram stain resulted in a Gram negative rod. After the Gram stain was completed, the bacteria were streaked on an Eosin -Methyl Blue Agar plate and an Underwrote II was inoculated. See Table 1 and Flow Chart 1 for results of Bacteria # 1 and Table 2 and Flow Chart 2 for results of Bacteria # 2. Table 1: Biochemical Test Results (Bacteria # TEST I PURPOSE I REAGENTS OBSERVATIONS RESULTS I Gram Stain I To determine the Gram reaction of Bacteria #1 | Crystal violet, Iodine, Alcohol, Seafaring I Purple Cisco I Gram positive Cisco I MASS Agar plate I To determine Gram positive Staphylococcus species I None I Yellow halo around streak I Staphylococcus erasures I Catalane Test I To verify bacteria identification I Hydrogen peroxide I No bubbling Negative I Phenol Red Dextrose Fermentation Tube I To verify bacteria identification I None Reagent turned yellow ; no gas produced I Fermentation of Glucose ; Does not produce gas I SIMI Tube I To verify bacteria identification I Kavas I Yellow color before and after reagent added. Single streak at line of stab I Sulfide negative Indolent negotiation motile I Table 2: Biochemical Test Results (Bacteria # 2) Gram Stain I To determine the Gram reaction of Bacteria #21 Crystal violet, Iodine, Alcohol, Seafaring I Pink rods I Gram negative rods I EMBED Agar late I To determine the ability to ferment lactose I None I Dark purple streak I Fermentation of Lactose I Underwrote II I Identify bacteria I Kavas I Interpreted results using the interpretation color chart. Added reagent resulted in Indolent negative I Escherichia cold-blooded 34760 | FLOW CHART 1 BACTERIA # 1 FLOW CHART 2 BACTERIA # 2 It has been concluded that the Unknown 36/Bacteria # 1 is Staphylococcus erasures and Unknown 36/Bacteria # 2 is Escherichia coli. This was accomplished by first streaking a BI/TTS infused plate with the Unknown 36 broth to isolate he two bacteria. Once two different bacterial growths were observed, each different bacterium was streaked on individual TTS plates to isolate colonies for Gram staining and biochemical tests. Gram staining resulted in Bacteria # 1 being Gram positive Cisco and Bacteria # 2 being Gram negative rods. Following the dichotomous key, Bacteria # 1 was streaked on a MASS plate. Fermentation was noted resulting in S. Erasures being identified. A Catalane test was performed to verify the identification of S. Erasures; however, the test was negative when it should have been positive. A false negative can result from the reagent not being fresh or not stored properly and/or the test run on cultures over 24 hours old. Because of this, a Phenol Red Dextrose Fermentation tube and a SIMI tube were inoculated to confirm the bacteria were S. Erasures. Results from both test was consistent with S. Erasures characteristics. Staphylococcus erasures is a facultative anaerobic Gram positive Cisco that is salt tolerant. This bacterium is part of our normal flora found on human skin and in human nasal passages. S. Erasures is the cause of many minor infections such as follicular and pimples to more severe sissies such as pneumonia and toxic shock syndrome. Following the dichotomous key Bacteria # 2 was inoculated into an Underwrote II. Also for verification an EMBED plate was streaked. Using the color interpretation guide for the Underwrote II a five digit code was reached. Once the code was recorded a code manual was used which identified Bacteria # 2 as Escherichia coli. The EMBED plate showed fermentation of lactose which is consistent with E. Coli characteristics. Escherichia coli are a member of the Interchangeable family and are part of human and warm blood animals normal intestinal flora.

Prehistoric Life During the Ordovician Period

Prehistoric Life During the Ordovician Period One of the lesser-known geologic spans in the earths history, the Ordovician period (448-443 million years ago) didnt witness the same extreme burst of evolutionary activity that characterized the preceding Cambrian period; rather, this was the time when the earliest arthropods and vertebrates expanded their presence in the worlds oceans. The Ordovician is the second period of the Paleozoic Era (542-250 million years ago), preceded by the Cambrian and succeeded by the Silurian, Devonian, Carboniferous and Permian periods. Climate and geography. For most of the Ordovician period, global conditions were as stifling as during the preceding Cambrian; air temperatures averaged about 120 degrees Fahrenheit worldwide, and sea temperatures may have reached as high as 110 degrees at the equator. By the end of the Ordovician, however, the climate was much cooler, as an ice cap formed on the south pole and glaciers covered adjacent landmasses. Plate tectonics carried the earths continents to some strange places; for example, much of what would later become Australia and Antarctica protruded into the northern hemisphere! Biologically, these early continents were important only insofar as their coastlines provided sheltered habitats for shallow-water marine organisms; no life of any kind had yet conquered land. Marine Life During the Ordovician Period Invertebrates. Few non-experts have heard of it, but the Great Ordovician Biodiversity Event (also known as the Ordovician Radiation) was second only to the Cambrian Explosion in its importance to the early history of life on earth. Over the course of 25 or so million years, the number of marine genera around the world quadrupled, including new varieties of sponges, trilobites, arthropods, brachiopods, and echinoderms (early starfish). One theory is that the formation and migration of new continents encouraged biodiversity along their shallow coastlines, although climatic conditions also likely came into play. On the other side of the evolutionary coin, the end of the Ordovician period marked the first great mass extinction in the history of life on earth (or, one should say, the first for which we have ample fossil evidence; there were certainly periodic extinctions of bacteria and single-celled life during the preceding Proterozoic Era). Plunging global temperatures, accompanied by drastically lowered sea levels, wiped out a huge number of genera, although marine life as a whole recovered fairly rapidly by the start of the ensuing Silurian period. Vertebrates. Practically all you need to know about vertebrate life during the Ordovician period is contained in the aspises, especially Arandaspis and Astraspis. These were two of the first jawless, lightly armored prehistoric fish, measuring anywhere from six to 12 inches long and vaguely reminiscent of giant tadpoles. The bony plates of Arandaspis and its ilk would evolve in later periods into the accoutrements of modern fish, further reinforcing the basic vertebrate body plan. Some paleontologists also believe that the numerous, tiny, worm-like conodonts found in Ordovician sediments count as true vertebrates; if so, these may have been the first vertebrates on earth to evolve teeth. Plant Life During the Ordovician Period As with the preceding Cambrian, evidence for terrestrial plant life during the Ordovocian period is maddeningly elusive. If land plants did exist, they consisted of microscopic green algae floating on or just underneath the surface of ponds and streams, along with equally microscopic early fungi. However, it wasnt until the ensuing Silurian period that the first terrestrial plants appeared for which we have solid fossil evidence.

Essay about readings Example | Topics and Well Written Essays - 1250 words

About readings - Essay Example I always use to use my beloved site for at least 2 to 3 hours a day that comprises various activities of my interest. The most amazing thing about Facebook is that I am getting tremendous knowledge about the events going on around me as current affairs. I am not a big fan of politics. However, when I see funny side of politics shared by my friends, I start taking interest in politics naturally. I visit the posts of my friends to get some information about the general events or other technological advances. It has helped me a great deal in enhancing my knowledge and horizon. My association with Facebook was very similar to the attachment of (Gathman) with cell phones. His emotions were totally integrated with his phone that he loved so much. He discovered all the aspects of the phone to find out its versatility. He explained his association with the mobile in terms of calls, texts and other purposes. Same is the case with me and Facebook. I want to explore every bit of it. I keep searching for various entertainment, informative, and technological set ups on this social media. Facebook has some kind of psychological connection with me. Whenever, I get five minutes free from my classes, I use to open my beloved site from my mobile. I am very thankful to the university to provide the Wi-Fi internet service throughout the college that allows me to use the social media wherever I go in the campus. It is very easy to open the ‘Home’ page and start navigating from top to bottom. It’s a great feeling whenever the theme of Facebook appears in front of my eyes. It gives me feelings of satisfaction and removes my boredom. Visiting Facebook regularly has become the part and parcel of my daily activities. It feels like something is missing when I don’t visit my social media for some hours. Some kind of chasm starts appearing in the mind as I get far from my mobile phone for some

Is there evidence that Withania somnifera is effective in tumor Dissertation

Is there evidence that Withania somnifera is effective in tumor suppression - Dissertation Example At present, plant products have already been used as a standard chemotherapeutic agent. For example, vinblastine (from periwinkle (Catharanthus)) and paclitaxel (from Yew tree (genus Taxus)) are already a part of chemotherapeutic options used against cancer (Choudhary et al., 2010). Because a high number of individuals still suffer from cancer, the search is still ongoing for the compound, both natural and synthetic, that can hopefully decrease the cancer-caused mortality rate considerably. Withania somnifera, commonly called as Ashwagandha, is a member of Solanaceae family, together with Nicotiana (tobacco), Solanum (potato), and Capsicum (pepper). In herbal medicine, W. somnifera has already been used against various health conditions. In Pakistan, it has been used against respiratory problems (Choudhary et al., 2010). In India, it has been recognized as an aphrodisiac and invigorating medicine (Choudhary et al., 2010). The plant is also used against intestinal ulcers, rectal bleed ing and irritable bowel (Pawar et al., 2011). Several withanolides isolated from Ashwagandha were also found to possess anti-glycation, possibly against diabetes, and anti-pyretic effects (Choudhary et al., 2010). ... EVIDENCE OF TUMOR SUPPRESSION ACTIVITY OF Withania somniferous In this literature review, four journal articles, ranging from 2003 to 2011, were looked into. Most of the methods used by these studies are in vitro, and only one using in vivo, although in an experimental model (rats). Google scholar was used as a search engine, with the results limited to 2000 to 2011. The search terms used were â€Å"Withania somnifera cancer†. Later in this paper, the quality of the research would be assessed mostly based on the methods used in the purification and activity assays. Activity of crude methanolic extract against NCI-H460 Compounds from the leaves and stems of W. somnifera were tested for its anti-proliferative activity against human lung cancer cell line NCI-H460 in vitro. In this study by Choudhary et al. (2010), tested for growth inhibitory and cytotoxic activities were the (1) crude methanolic extract of W. somnifera, (2-4) three isolates, and the positive control (5) doxorubi cin. The isolates were obtained using silica gel chromatography. They were then characterized using mass spectrometry and NMR. One of the three compounds were identified as withaferin A, while the other two were found to be its chlorinated steroidal lactone and epoxide derivatives, respectively. In testing their activity, GI50, or the concentration causing 50% growth inhibition of NCI-H460 cells, and LC50, or the concentration causing the death of 50% of the same cancer cell line, were measured for all the five test substances. The obtained data were compared using one-way ANOVA and Duncan’s multiple range test (p < 0.05) using SPSS 17 program. Finally, the report also mentioned the presence of other studies that confirm the growth inhibitory activity of withaferin A against other

Music in Japanese Animation Essay Example | Topics and Well Written Essays - 2000 words

Music in Japanese Animation - Essay Example The beginning of Anim of Japanese animation dates back to the early years of the 20th century. Patten (2004) mentions that the earliest Japanese animation was inspired by the pioneer animators of France, Germany and the United States. Anim during that period was basically an approach by Japanese filmmakers to experiment with the animation techniques. The first known anim was screened in 1917, which was a two minute clip of a samurai trying his new sword on a target only to face defeat. It is only in the 1930s that animation has successfully become an alternative from of story-telling in Japan. The reason for its lagging behind the European and American film industries is the small market size of Japanese live-action industry suffering from budgeting and other restrictions. Shooting films set on European or American backdrop was almost next to impossible for Japan due to lack of finance as well as absence of a fantasy world in Japan. In other words, the scope was really limited for Ja panese film industry.

Contemporary Masculinity Coursework Example | Topics and Well Written Essays - 7000 words

Contemporary Masculinity - Coursework Example Some say the shift was caused by the women's movement, which brought men and women on equal footing. Others argue the reason is simple economics, with men needing to be well groomed to be more competitive in a tightening job market. Still others trace the phenomenon to the proliferation of media and the changing face of consumerism. Whatever the reasons, the men exhibiting the old attributes of manhood are held less likely to play a significant part as role models for the youth in modern civilised life. Today's examples of modern manliness are David Beckham and his courtliness, Peter Mandelson and his buttoned-up punctiliousness, and Ruth Kelly and his dogged refusal to buckle under pressure 1. The new models of masculinity, according to the growing literature on the subject, require that they no longer engage in barroom brawls and out-drink everybody. They get themselves into trouble now and then but they are not above regretting their actions and feeling contrite for these, as gleaned from the frequent outbursts of Beckham on court, for which he would apologize to the sports fans later on. More important, the new icons of masculinity are fastidious about their appearance such that this has given rise to the unisex beauty salons, which used to service an all-female clientele. What brought about this marked shi ft in perception about the concept of true masculinity Were there any events or male personalities then and now that influenced this phenomenon If so, how exactly did it happen These then are the major questions that this paper will seek answers to. The objective is to see what factor or conglomeration of factors and events brought about the change in the new concept of masculinity, and why characteristics previously considered unbecoming of a real man now seem to make up the epitome of manliness. Toward this end, the dissertation explores both the field and the literature for possible explanation. Section 1 will address metrosexuality, the name by which contemporary masculinity is now known, by focusing on its origin, spread and influences. Section 2 discusses the possible role of celebrities from the movie world, politics and the upper crust of society in bringing about this fascination with a new kind of

Expansionary Economic Policy Research Paper Example | Topics and Well Written Essays - 2000 words

Expansionary Economic Policy - Research Paper Example These tools moves the economy out of recession by affecting the money supply, interest rates, spending, aggregate demand, gross domestic product and employment. The goal of every economy is to operate at full employment equilibrium. The policy which can do the job of stabilising the equilibrium output to the full employment level is known as stabilisation policy. There are two types of stabilisation policy. They are fiscal policy and monetary policy. Fiscal policy refers to any change in ‘fisc’ which means treasury. In a broad sense the change in fisc is brought about by changes in the revenue -expenditure policy of the Fed. Summary of revenue and expenditure can be represented by the government budget. The budget has two elements : tax revenue (T) constituting the major source of government revenue and government expenditure (G). The monetary policy refers to any change in money supply brought about by the monetary authority. One of the most important way in which the monetary authority can affect the credit market is open market operations (OMO). In OMO the Fed makes sales and purchases of Government securities in open market . Another instrument of the monetary policy is the change in the required reserve ratio. The required reserves are the minimum balance that the Fed requires a bank to hold in the vault cash or on deposit with the Fed. The percentage of such deposits are called the required reserve ratio. The third instrument is the discount rate. Changes in the discount rate occur when The Fed changes the rate of interest on loans (Tucker,2008). In order to analyse the effects of fiscal and monetary undertaken by The Fed we consider commodity, money and labour

Contemporary Masculinity Coursework Example | Topics and Well Written Essays - 7000 words

Contemporary Masculinity - Coursework Example Some say the shift was caused by the women's movement, which brought men and women on equal footing. Others argue the reason is simple economics, with men needing to be well groomed to be more competitive in a tightening job market. Still others trace the phenomenon to the proliferation of media and the changing face of consumerism. Whatever the reasons, the men exhibiting the old attributes of manhood are held less likely to play a significant part as role models for the youth in modern civilised life. Today's examples of modern manliness are David Beckham and his courtliness, Peter Mandelson and his buttoned-up punctiliousness, and Ruth Kelly and his dogged refusal to buckle under pressure 1. The new models of masculinity, according to the growing literature on the subject, require that they no longer engage in barroom brawls and out-drink everybody. They get themselves into trouble now and then but they are not above regretting their actions and feeling contrite for these, as gleaned from the frequent outbursts of Beckham on court, for which he would apologize to the sports fans later on. More important, the new icons of masculinity are fastidious about their appearance such that this has given rise to the unisex beauty salons, which used to service an all-female clientele. What brought about this marked shi ft in perception about the concept of true masculinity Were there any events or male personalities then and now that influenced this phenomenon If so, how exactly did it happen These then are the major questions that this paper will seek answers to. The objective is to see what factor or conglomeration of factors and events brought about the change in the new concept of masculinity, and why characteristics previously considered unbecoming of a real man now seem to make up the epitome of manliness. Toward this end, the dissertation explores both the field and the literature for possible explanation. Section 1 will address metrosexuality, the name by which contemporary masculinity is now known, by focusing on its origin, spread and influences. Section 2 discusses the possible role of celebrities from the movie world, politics and the upper crust of society in bringing about this fascination with a new kind of

Political Act Essay Example | Topics and Well Written Essays - 1000 words

Political Act - Essay Example He resigned the Yugoslav presidency amid demonstrations, following the disputed presidential election of September 24, 2000. (wikipedia.com). He surrendered to the JSO (an elite group of police in Serbia), to avoid forced arrest in April 1, 2001. This put in compliance with an American deadline. The warrant had previously been made on suspicion of corruption, abuse of power, and embezzlement. The charges were domestic. The legitimacy of the arrest was not proven since Milosevic surrender; however putting Milosevic in jail is not legal. The investigation does not have a hard evidence to convict the former president. The Serbian Prime Minister Milosevic act during the war convicted him for committing war crimes. During the Yugoslav war in 1990 and Kosovo war in 1999 he conducted his own defense at the International Criminal Tribunal for the former Yugoslavia, where he stood accused of crimes against humanity, violating the laws or customs of war, grave breaches of the Geneva Conventions and genocide. The decision of the court of not giving him the proper medical treatment is legitimate in the sense that he is convicted of a crime, but the said action is illegal since every person is entitled to have a proper treatment. His trial ended without verdict because he died during the proceedings. He suffered from heart ailments and high blood pressure. In the case of President Milosevic he had made a legitimate act during the war since he is the president; however he violated the laws of war and the Geneva Conventions. The political acts performed by Milosevic are a good example of legitimate act but legal. There are also cases wherein political act is legitimate but it does not necessarily need to be legal. In the case of the American and the British decision to attacked Iraq and engaged into war is legitimate. In the inquiry of people in the website of Noam Chompsky one question goes like this: "Do you think that, after the unjustified and unjustifiable war against Iraq, the world will lose the meaning of its existence, like in the field of language, when we lose the grammatical rules Will we automatically lose the reference of the meaning of sentences, and consequently the meaning of the world around us" Noam answer this question by citing one statement done by a follower of the Iraq war, Michael Glennon, who argues that we should recognize that international law and international institutions are what he calls hot air. They have proven their inapplicability by the fact that the United States disregards them, and he says it is right to disregard them, and the United States must maintain the right to use force as it chooses, independent of these institutions, which we simply have to dismiss and disregard. The act of Americans and British against Iraq has gain criticism throughout the world. But the said act is legitimate. The legality of attacking someone is not being followed especially during the time of war or the need to have a war. In the case of the American President he needs to make decisions depending on the

No to same-sex marriage Essay Example for Free

No to same-sex marriage Essay Everything is permissible, but not everything is helpful. Everything is permissible, but not everything builds up. I Corinthians 10:23 Against Same Sex Marriage The Six Point Case Each of these six points against same sex marriage will be explained in detail in the following articles. Click on each link for more explanation. Natural marriage is the foundation of a civilized society. Homosexual behavior is inherently destructive. The law is a great teacher, and it encourages or discourages behavior. Government-backed same-sex marriage would encourage and normalize homosexual behavior, and it would harm natural marriage, children, adults, and homosexuals themselves. The law should promote behaviors that are beneficial and prohibit (or at least not endorse) those that are destructive. Therefore, the law should promote natural marriage, and it should provide no option for government-backed same-sex marriage or civil unions. Against Same Sex Marriage The Executive Summary Same-sex marriage is a very emotional issue for many people. However, when one separates emotions from facts, it is clear that the state has compelling reasons to endorse natural marriage and not same-sex marriage or civil unions. Natural marriage is the immune system of civilization. When our marriages are strong, our civilization is strong; when they are weak, individuals and communities suffer. Legal endorsement of same-sex marriage would destroy the institution of marriage, resulting in negative effects on children, crime rates, health and health-care costs, tax rates, and religious freedom. Same-sex marriage activists want to redefine marriage as simply a personal relationship between two committed parties, but marriage is much larger than the two parties involved in a marriage. Marriage is a social institution of long-established rules (based on the natural design of the human body) that provides society with the very foundation of civilization—the procreating family unit. That is, marriage is fundamentally about children and the civilization of society both now and for the future. Only natural marriage can procreate and consistently provide a nurturing and stable environment for the growth and maturation of children. In this sense, the most basic and effective â€Å"form of government† is the natural two-parent family. Statistically, children and adults inside of natural marriage are much better off socially, physically, financially, mentally, and emotionally than those outside of natural marriage. Those outside of natural marriage are not only worse off personally by those measures, but they cost society billions of dollars in social welfare and law-enforcement expenses. The law is a great teacher—it encourages or discourages behavior. Since the law is a great teacher, government-backed same-sex marriage or civil unions would put society’s stamp of approval on same-sex relationships and behavior. This endorsement would fundamentally change the institution of marriage to our detriment. It would do the following: Equate same-sex marriage with natural marriage, thereby teaching citizens the socially disastrous ideas that natural marriage is no better than any other relationship and that marriage is not a prerequisite for children. Disconnect marriage from childbearing by making marriage just about coupling. This will result in soaring cohabitation and illegitimacy and painful costs to children and society. Encourage more homosexual behavior, which is medically destructive to those who engage in it and financially burdensome to the public in general. Result in higher medical, health insurance, and tax costs to the general public. Provide legal grounds to  restrict or prohibit religious freedom and free speech. Much of this is already happening in countries that have government-backed same-sex marriage. Natural marriage is weakest and illegitimacy strongest where same-sex marriage is legal. Most homosexuals are not interested in marriage—approximately 96 percent of homosexuals in countries with same-sex marriage do not get married. They want government-backed same-sex marriage because it would validate and normalize homosexuality throughout society. (Homosexuals can already marry privately and many of them do—what they want is government endorsement.) Some homosexual activists admit that they would like to destroy natural marriage by legalizing same-sex marriage. Since they refuse to live by society’s standards, they will only feel validated if they beat down those standards to the level of their own behavior. If they succeed, everyone in our country will be harmed in some way. This House Bill may seem to be very good in its outward appearance but it will simply gave way to the Promotion and Acceptance of Homosexual Lifestyle in the Philippines. If this bill will be approve in Congress who knows whats next. Lets Fight Against this Bill to protect the Divine and Natural Institution that God himself Pre-ordained ever since the beginning of time. Lets make sure that the Philippines will be secure from any danger of accepting a Culture that will go against the Balance of Nature and propagate a lifestyle that will be harmful both today and the Generation to come. A Culture that will be a potential Treat to the Divine Institution of Marriage and the Family. Lets be vigilant and make sure this Bill will not be approved by participating in this Signature Campaign.

Marketing strategy of Kimberly Clark corporation

Marketing strategy of Kimberly Clark corporation Kimberly-Clark Corporation has incorporated in Delaware in 1928. The Corporation is a global health and hygiene company focused on product innovation and building its personal care, consumer tissue, K-C Professional Other and health care brands .The global brands are Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, Poise, Hakle, Page, WypAll, Kimtech, KleenGuard and Kimcare. A number of the Corporations products, such as diapers, training and youth pants, incontinence care products, disposable wipes and various health care products as Nonwovens, Surgical Drapes and Gowns, Infection Control Products, Face Masks, Digestive Health, Pain Management and Other Disposable Medical Devices. The Corporation is organized into operating segments based on product groupings. These operating segments have aggregated into four reportable global business segments: Personal Care; Consumer Tissues-C Professional Other; and Health Care. Personal care products group is a leading business group. The products are sold under a variety of brand names, including Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, Lightdays, Depend, Poise and other brand names. This group contributed 44 % revenues by business and leaded revenues in 2009. Corporate responsibility: VOLUNTARILY PERFORMING SOCIAL RESPONSIBILITY ACTIVITIES At the core of Kimberly-Clarks values lies a commitment to caring for the communities where the corporation lives and works . From 25 North American hometowns to the 35 countries in which the corporation operate, the employees are steeped in the traditions and activities of each community. Through the philanthropic efforts and partner organizations, K-C is committed to creating a better life for families around the world, strengthening the communities and being a responsible steward of the environment. In 2009, K-C and the employees donated a total of $22.7 million in cash and product to causes worldwide and more than $900,000 to match time volunteered by U.S. employees as part of the Community Partners program. THE CHALLENGE OF SUSTAINABILITY K- C changes to reduce product packaging in 2009 in Korea and U.S and Europe In Korea: With the Korean Ministry of Environments policy to reduce packaging, Yuhan-Kimberly has signed a voluntary pact to reduce secondary packaging between 2008 and 2012. In 2009, Yuhan-Kimberly changed the packaging of feminine sanitary napkins to a lighter material by using a plastic bag instead of paper. In U.S. and Europe: Kimberly-Clark Professional launched new refill packs for Scott facial tissues. The innovative refill packs contain 14 percent more tissues than existing cartons at no extra cost to the customer, and with no added storage space. CLIMATE CHANGE With goal is to achieve a year-on-year reduction of carbon dioxide equivalent emissions per unit of global production for manufacturing and emissions related to U.S. product transportation.Kimberly-Clark is committed to reduce its greenhouse gas emissions by increasing energy efficiency at manufacturing sites and finishing product distribution. Many strategy have done such as : Developing a Global Climate Change Management Strategy for K-C in 2008. Using units report their growth plans through 2015 to project emissions for each business and for the company as a whole to set a corporate greenhouse gas (GHG) emissions reduction target. GHG emissions from manufacturing decreased more than 7 percent between 2005 and 2009 The Global Sustainability Strategy Team helps business units to implement measures and report their progress . THE COMPANY ENGAGES WITH EXTENAL STAKEHOLDER The company engages with a wide range of stakeholders investors, consumers, employees, communities, non-governmental organizations . Customers, shoppers and users : Environmental campaigns, e.g. recycling stations in Wal-Mart stores in Costa Rica and consumer education in Taiwan Product labeling , including environmental labels such as the Forest Stewardship Council (FSC) logo Online information e.g. ANDREX sustainability zone and HUGGIES sustainability website Suppliers : Sustainability guide for suppliers Communication of our fiber policy Supplier Sustainability Summits Governments and Non-governmental organizations Meetings between mill staff and local government officials, e.g. on discharge permits to air and water, incentives for energy reductions World Business Council for Sustainable Development work including Sustainable Forest and Paper Initiative, Future Leaders Team, water, and ecosystems Contribution to industry initiatives such as industry body, EDANAs sustainability reports THE CRISIS MANAGEMENT : The world faced the largest global economic downturn in more than 70 years which brought extraordinary challenges and opportunities for Kimberly-Clark.Global economic conditions could continue to adversely affect the Corporations business and financial results.Unfavorable economic conditions, including the impact of recessions in the United States and throughout the world, may continue to negatively affect the Corporations business and financial results.Significant increases in prices for raw materials, energy, transportation and other necessary supplies and services could adversely affect the Corporations financial results.Increases in the cost of and availability of raw materials, including pulp and petroleum-based materials, the cost of energy, transportation and other necessary services, supplier constraints, an inability to maintain favorable supplier arrangements and relations or an inability to avoid disruptions in production output caused by events such as natural disasters, power outages, labor strikes, and the like could have an adverse effect on the Corporations financial results. Kimberly-Clark team reacted quickly and focused on cost reduction, margin improvement and cash flow..At the same time, the corporation has continued to take steps to build for the future and drive sustainable, long-term growth for our shareholders while leading the world in essentials for a better life. Kimberly-Clark Corporation delivered all-time record cash flow. This outstanding cash generation allowed Kimberly-Clark to invest more than $750 million in strategic acquisitions in targeted growth initiatives and organic sales about 3 percent and improved corporations profitability, which translated into a 12 percent increase in earnings per share. STRATEGIES Company strategies à ¢Ã¢â€š ¬Ã‚ ¢ Manage portfolio to balance growth, profitability and cash flow à ¢Ã¢â€š ¬Ã‚ ¢ Invest in brands, innovation and growth initiatives Business Unit Strategies Win globally in personal care: K-C will grow its strong positions in this high-margin business by leveraging its powerful brands and providing winning innovations. Targeted growth and margin improvement in consumer tissue: K-C will bring differentiated, value-added innovations to grow and strengthen its brands while focusing on net realized revenue, improving mix and reducing costs. Drive rapid growth throughout K-C international (KCi), with a particular focus on china, Russia and Latin America: K-Cs business in Asia, Latin America, the Middle East, Eastern Europe and Africa will continue to execute targeted expansion and growth plans, take advantage of attractive market opportunities and deploy K-Cs strong brands and innovation capabilities. Grow in higher margin segments in K-C professional (KCp) and health care: K-C will continue to shift mix to faster-growing, higher-margin segments within KCp and health care, including safety and wiping in kcp and medical devices in health care. Leveraging the power of K-Cs brands: K-C has increased strategic marketing spending by nearly $300 million over the last five years and plans to continue to accelerate spending faster than sales through 2015 to support product innovation, growth in KCI and to further improve brand equity and market share. Innovate: K-C has a strong legacy of innovation. In fact, we have created five of the eight major consumer product categories in which we compete. K-Cs innovation philosophy is based on identifying insights into what consumers and end-users want and need and then translating those insights into innovative solutions that generate growth. Innovation investments going forward will focus on improving existing brands, enhancing margins and exploring new category opportunities. VISION, MISSION, GOAL Vision To enhance the Health, Hygiene and Well Being of People Everywhere, Every day. Mission To enhance the Health and Hygiene of people in Africa through quality, trusted and intelligent solutions that clean, care and protect.

Hitler Took Advantage of Peoples Low Self Esteem :: Exploratory Essays Research Papers

Hitler Took Advantage of People's Low Self Esteem After World War I Germany fell to an all time low, economically and politically. The German people were unemployed, the government was broke and there was a feeling of helplessness all around. Hitler took advantage of the German people's low self esteem and saw it as a way he could use this feeling of hopelessness to better himself. Inflation played a huge role in Germany's problems. Germany had incurred an enormous debt from World War I. The government was under a great deal of pressure to repay the debt and thought they could solve their dilemma by printing more money. Too much of the international economy rested on the unproductive passing of paper from the United States to Germany as loans, from Germany to the Allies as reparations, and from the Allies to the United States as payment of war debts; and the United States raised tariffs in 1922 and again in 1930 to levels that made it nearly impossible for Europeans to earn dollars by selling to Americans. People from all classes were hungry, homeless and unemployed. Germany's welfare system could not handle all of the people needing help. The few soup kitchens available had long lines with no hope of feeding everyone in need. People were sleeping on sidewalks, in alleys or anywhere were they could find warmth. A German writer who experienced these conditions himself describes a day in 1932 after he was allowed a nights stay at the Berlin municipal lodging house...Now the men are standing in a long row, dressed in their plain nightshirts that reach to the ground, and the noise of their shuffling feet is like the noise of big wild animals walking up and down the stone floor of their cages before feeding time. The men lean far over the kettle so that the warm steam from the food envelops them and they hold out their bowls as if begging and whisper to the attendant, "Give me a real helping. Give me a little more." Hitler saw a way to take advantage of the countries depression and the people's feeling of hopelessness. He knew that the people of Germany were looking for any change to escape from their current way of life.

What’s Nature Got To Do With It? :: Writing Technology Essays

What’s Nature Got To Do With It? I am taking a course in writing technology, and the last thing you would imagine as a topic is how natural writing can or cannot be. Our teacher for this course had us come up with a writing project. We were asked to make twenty words or less using any tool that was natural and did not involve high technology. This means we could not use computers, paints, or markers. In discussing what we could use, the class quickly broke down the options. It appeared almost impossible. We got nothing. This is where begging and pleading for ideas came in to play, and perhaps our instructor is a little financially better off if someone offered him a bribe, who knows.. How could it be done? Why? What would we learn about such an unnatural task that would even relate to the topic writing technology? What I learned rather quickly was that these very questions were all apart of why the assignment was given. What at first seemed to be a pointless exercise really answered these questions in a profound way which I want to share with you today. My hope is that you too get a renewed appreciation for writing and it’s history. In the essay from Pencils to Pixels, Dennis Baron details the world’s journey from the use and making of the pencil to the computer. Barron states that the pencil wasn’t originally intended to be used as a writing device. There’s a bit of information you probably hadn’t heard before. Yes, pencils were actually adopted as a tool by â€Å"note takers.. ..scientists...and others who need to write†. They were taken from artists and adapted it for use as a writing tool ( Dennis Barron 44). And so, in engaging in my project, I found myself thinking of how I could adopt a natural tool and adapt that tool to my writing task. I first thought about writing some letters in water, but I could really find no natural container to hold the water. I could have used some sticks or some type of colored liquid and take a snapshot of it, but there was no natural platform to hold the water. This was not going to work.

Advertisement Pitch

Good morning/evening, my name Is Blair Holder, and I am a representative from Toto Communications. Before I begin my presentation, I would Like to welcome the CEO of Roger and Hill industries, Mr. Sadden Brown, and the Head of Marking and advertising, Mrs. Julie Walters. It is a pleasure to have you here for the presentation today. Recent marketing attempts to for this product have not been as effectively executed as they could be. Unfortunately, the sales statistics from your previous marketing campaigns have proven ineffective, only decreasing in demand over the past year.With the experience in marketing and advertising of my team at Toto Communications, your sales will undoubtedly Increase and your product will be the best seller in this area of marketing. Following extensive market research, we here at Toto communication believe we have established the ideal target market for your product. Recent studies indicate that 78% of men who are interested in your product range between th e ages of 20 and 25. Of this 78%, 80% are single, middle-class men looking for a suitable companion to accompany him.With this information, the research team have come to he conclusion of advertising your product In ‘Next Luxury magazine. Next Luxury publications are designed to teach men how to improve their manner and live a better lifestyle. By presenting Perfume in Next Luxury magazine, the product will become Internationally recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertisement created consists of three colors: black, red and white. Significant colors In an advertisement are essential for selling a product successfully.For Perfume, color black represents power ? a quality all men thrive to possess, and yester – a trademark of fantasy which undeniably intrigues women. The color red represents passion and danger; two qualities which, when combined together, are undoubtedly irresistible towards women because of th e contrast between romance and adventure. To complete the advertisements color palette, white font has been incorporated on the black background to ‘pop! ‘ off the page, and capture the viewer's eye.By using these three colors, buyers will commend you on the effective and simplistic understanding of what the product is, and how it can improve their lifestyle. The layout of an advertisement Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from viewers when observing an advertisement; majority of the time they will look at the title at the top first, then their eyes scan across the top of the page to finish down to the right hand corner of the page.Therefore, the layout for Perfume's advertisement has been specifically designed to counter these factors. The product has been placed In the bottom right hand corner so that it will be the last thing the viewer will see and member about the advertisement. In the top left hand corner, where they will first read about the advertisement Is the cologne name. The title has been enhanced and bolted so It stands out more than anything else on the page; the title has been selected specifically as the color red to contrast with the black background and link with the significance of color discussed previously. Underneath the cologne title copy. As the reader's eye wanders to the bottom right hand corner, it doesn't matter which way they go, the image of Changing Datum will be inescapable. By using liberty appearance in advertising, majority of people will automatically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance – all qualities in which majority of women look for in a man.It has been proven that advertisements using attractive males as their cover has gained more attraction to their product. Through the use of attention to de tail in the layout, and incorporation of celebrities, Perfume will achieve superb recognition internationally ND raise sales statistics. The final ingredient in successfully creating an advertisement is language. The slogan â€Å"Be impossible to forget† is a command.Commands work well in ads as gives the customer an instruction, and does not allow any hint of confusion or questioning towards the product. Similarly, the body copy poses a rhetorical question; â€Å"Want to be the one women want? † Rhetorical questions are a clever way for advertisers to capture their audience in a web. Rhetoric's don't allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its' qualities.By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Target market, color, layout, and language are Just three key ingredients which Toto Communications has thoro ughly examined in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally thank you for your time, and for considering our advertisement for your campaign.

Be Your Best Self

Being your best self can mean a lot of things to different people, but what does it mean to me? To me it means being your own Superman. It means to be everything you can possibly be; to be confident in yourself, in not only looks but knowing you can do anything. It means to help everyone; to be kind, caring, and sweet. Being your best self means to be happy and live your life. Confidence means having faith in yourself in many ways.It means to know you are beautiful in every way. Having confidence means knowing you can do anything and everything you set your mind to. To be your best self means to help everyone. You need to be kind, sweet, and compassionate. Help them in school subject areas or running errands. Help them when they need it, whether its getting them help or helping them yourself.. Plain and simple be a good friend. God has given you one life to live before you go up to Heaven with him, and you need to live it up.No I’m not saying go crazy and get twenty tattoos th at cover your body, unless that’s what you want, but be happy. Life is too short to go through it being upset and depressed. So go find love in your best friend, keep faith in the Lord, and go get a little too crazy with your friends. Just make sure you are happy with everything you do. Superman lives in a town in Kansas, were later on in life he finds love in Lois Lane. If Superman was not his best self, his whole town would submit to complete destruction.His love would not be with him anymore, for he helps her and saves her life all the time. Superman is the best role model for being your best self. The Distinguished Young Women Association, or Jr. Miss, helps young women be their best self. Maybe not all of the characteristics, but from experience it does make you happier and a more confident individual. I know this because while participating in this program, I have been happier and I have never been more confident in myself.

Ellingtonia Music Essay Example | Topics and Well Written Essays - 1500 words

Ellingtonia Music - Essay Example The two principles that he applied to his life and which could guide others to achieve success were (a) willingness to learn, and (b) capacity to move with the demand of times. One, who rose from the grassroots level in life, knew the value of success and how to maintain that level, once he reached the top. His upbringing had much to do with the leadership qualities in his professional life that led him to success. John Edward Hasse writes, â€Å" Even before he acquired the nickname â€Å"Duke,† young Ellington was a natural aristocrat—in bearing, manners, taste, dress, and self-confidence. Cultivating airs and graces, and foreshadowing his future relationships with women, he even had his female cousin bow down to him as a sign of respect.† To him music was the passion and mission of life and not commission. (Meaning earning money for self-aggrandizement, forsaking the business ethics) It was a rare combination of qualities for an artist to be guided by business acumen. He began taking lessons in piano at the age of seven, and by then his family friends had recognized his latent genius in music. Hasse writes, â€Å"When he was seven or eight, attending Garnet Elementary School, his mother signed him for his first formal training in music.†At the age of 18, he entered the music world with a bang, and this was his first master-stroke to make entry in the business world in relation to music. He issued the biggest advertisement in the telephone yellow pages regarding his aspirations to become a bandleader.... One, who rose from the grassroots level in life, knew the value of success and how to maintain that level, once he reached the top. His upbringing had much to do with the leadership qualities in his professional life that led him to success. John Edward Hasse writes, â€Å" Even before he acquired the nickname â€Å"Duke,† young Ellington was a natural aristocrat—in bearing, manners, taste, dress, and self-confidence. Cultivating airs and graces, and foreshadowing his future relationships with women, he even had his female cousin bow down to him as a sign of respect.†(24)To him music was the passion and mission of life and not commission. (Meaning earning money for self-aggrandizement, forsaking the business ethics) It was a rare combination of qualities for an artist to be guided by business acumen. He began taking lessons in piano at the age of seven, and by then his family friends had recognized his latent genius in music. Hasse writes, â€Å"When he was seve n or eight, attending Garnet Elementary School, his mother signed him for his first formal training in music.†(26)At the age of 18, he entered the music world with a bang, and this was his first master-stroke to make entry in the business world in relation to music. He issued the biggest advertisement in the telephone yellow pages regarding his aspirations to become a bandleader. His reach in the world of music was limited then, and yet he had self-confidence and faith in his own abilities to make a mark in his chosen field. The advertisement worked and soon he was directing many area bands in Washington D.C. At the same time, he revised his techniques of playing piano, in the light of the practical experience gained. His next

Annotated Bibliography on Innovation Scholarly research

On Innovation Scholarly research - Annotated Bibliography Example It is due to this reason that the article can be used for practical reference. The tone used by the author in the article is quiet systemic which means that it is not for the general audience. However, the article lacks a slight degree of practical examples to make the material easy to understand. There were a number of researches which were conducted in order to formulate a similar relationship but only this research has been able to highlight it. It will not be incorrect to note that this research article is a classic in the field of innovation study with respect to human resource management. The aim of the chosen research is to evaluate the impact that in-house R&D and innovation can have on the medium-sized firms (SMEs). The study is basically quantitative in nature as the authors have made use of data from the German CIS. The author has used easy to understand tone which makes the research readable for general audiences. The research lacks a number of case studies which could have brought a more even layout of material of the research. The author of the research is a professional of HRM which makes the study credible. Considering the objectivity of the research, it should be noted that the data is most contemporary linking the gap of research done so far on this subject matter. The authors of the aforementioned article are professionals in the field of HRM and have relevant degree making this research as a desirable reference of this field. It should be noted that the article has focused on the innovation of employee participation at workplace. The authors have made use of qualitative approach to meet the hypothesis of the research. The research was conducted in 2011 which makes the research to be used in the present times increasing objectivity. The targeted audience of the research is businessmen. However, the tone of the research is easier to understand which makes the

Border security issues (week 10) Essay Example | Topics and Well Written Essays - 250 words

Border security issues (week 10) - Essay Example Drones are radio-controlled aircrafts or ships or in unmanned aerial vehicles abbreviated as UAV (NOVA, 2013). According to Jones (2013), currently, the law enforcement agency officials say that such spy programs are useful when it comes to border surveillance, even when they are costly. Jones points out that each drone goes for $18 million and its support systems (Jones, 2013). Such activities carried out at the border by the law enforcement agencies are helpful because they are the key to protecting the American citizens. Nonetheless, there is an extent to which such technology is useful. Using this technology to threaten individual privacy rights as guaranteed by the American constitution is not the solution to defeating terrorists and drug gangs at the border. On a domestic level, drones are used when there are criminal investigations as a way of finding missing persons, when there are natural disasters and monitoring hostage situations. Drones should not be used on Americans who are not criminals to check their travel patterns, banks that they visit and carrying out searches on people’s neighborhoods and houses without court orders. According to Cornwell (2013), domestic drones look like small helicopters and radios. Though they are flown by hobbyist, there is a possibility that they have cameras that are used to capture people (Cornwell, 2013). According to Cornwell (2013), domestic drones can take pictures of people’s backyards because the Federal Aviation Administration approved t he use of more than 1,400 drones in 2006. This abuses the privacy rights that Americans are entitled to as citizens. Cornwell, L. (2013, April 08). Drone regulations: Spying concerns prompt states to consider legislation. The Huffington Post. Retrieved from

Law being ubiquitous in everyday life Essay Example | Topics and Well Written Essays - 4000 words

Law being ubiquitous in everyday life - Essay Example As result, this faith on media is not as strong as it used to be and today's audience is not passive like past, but highly active and critical to media reports, treating it as 'one' of the sources in shaping their understanding of the legal system5. This essay will look at three different dimensions of legal consciousness and will argue that although law is often portrayed as a remote phenomenon, it is still ubiquitous in everyday life, however its presence varies from person to person according to his/her social background. The essay will also examine, how media dramatizes events, simplifies legal language and misreports legal information, selecting sensational news to increase profits. It will also argue that despite media's power and influence, personal experience of the legal system also creates knowledge of the legal system increasing public awareness. ... Law being ubiquitous in everyday life Some legal scholars see law as an important part of everyday life, whereas others assert its presence as marginal7. For years legal scholars examined subjective experiences and public perceptions of law to understand, how society forms an' internal' feature of social relations8 and to comprehend whether it is ubiquitous in social relations. Legal consciousness measures people's awareness and attitudes towards law and the legal system. Legal consciousness examines, what people 'do' and 'say9', how they engage, avoid, or resist the law. Ewick stated, that legal consciousness is shaped by "cultural schemas that define the pattern of social life10" facilitating our behaviour towards other members of society. The presence of law in everyday life and extend of legal consciousness varies and depend on person's race, education, background and experience of the legal system11. The individuals who encounter a greater personal experience are less likely to rely on media. The law is applicable in different ways and holds different meanings for people in a society as Ewick introduces three different forms of legal consciousness: before the law; with the law; and against the law12. 'Before the law', views law as an independent entity with fixed rules and procedures, but these procedures are removed from daily life affairs and are invoked only, when people turn for legal assistance13. The engagement 'with the law' states that law is perceived as a game, and law exists as a part of everyday life14. Under the 'against the law' framework states, that people resist the law, avoiding its presence in their daily activities and try to disobey wherever possible15. Thus individuals

Personal statement Example | Topics and Well Written Essays - 500 words - 38

Personal Statement Example From the childhood dream, I set to work hard in my academics in order to become a lawyer. Currently, I am a practicing lawyer with a license from the government of the Kingdom of Saudi Arabia. The license is a testimony of my hard work and dedication to the practice. I excelled in my high school education and proceeded to pursue a degree course in law at the University of King Abdul-Aziz. Soon after, I began working in a law firm as a volunteer. The experience was as exciting as it was expository. It enhanced my interest in the practice while providing me with the much-desired experience. After graduating from University, I pursued official training from a recognized law firm, as is a requirement of seeking a license. I applied for the license and passed the interview owing to the vast experience I had acquired for the nine years I practiced at the firm. My story is one of immense determination and interest in a practice I love. The two are my greatest strengths. I love law and will always undertake any activity that would enhance my qualifications in the practice. After studying the Saudi Arabian market, for example, I registered for English courses in Dublin University. I seek to tap the growing number of international companies operating back home most of which use English. I am, for this reason, looking forward to graduating with a master’s degree, a qualification that will improve my effectiveness in the practice. I am acquainted with the outstanding reputation of your college. I have interacted with numerous of your alumni, and the reputation of the institution does indeed precede it. Such exciting engagements served to grow my interest in joining the institution. I am an ethical individual. I understand both my strengths and weaknesses. As such, I am applying to the college with the view to enhancing my professional skills in the practice. The large and well-stocked library at the institution coupled with equally reputable lecturers is some

Exposure to Stereotypes Essay Example for Free

Exposure to Stereotypes Essay Exposures to Stereotypes The following paper will be an informative paper about stereotyping and exposure. Children are exposed to racism, cultural and gender stereotypes every day. This paper will explain why it is believed that movies, television series, children products smears children’s understanding of race, culture and gender and the messages that are being transpired. Examples will be given on the stereotypes. Strategies will also be given. Included in this paper will also include my thoughts and objectives. Stereotyping people has been happening for many centuries now. Early as in preschool is when most people begin being stereotyped. The saying, â€Å"Don’t judge a book by its cover,† never seems to work because people take one look at someone else and judge. They judge them by how they walk, what they wear, how they present themselves, and then they have already stereotyped the person before getting to know them. When turning on the television many children are being introduced to many different stereotypes. The Cosby Show comes to mind when I think about coming up as a child. I somehow thought that this was the typical African American family. I learn a lot from this series however. This show was still on at a time when African American shows were unheard of to stay on a television station. It showed a wealthy family a dad that was a lawyer and a mom who was a doctor dealt with 5 children that kept them busy with school and other common youth issues. When I realize that my family was not the same I was devastated because I thought that all African Americans should be somewhat like the Huxtables Family. Moving along, when I became a little older my teacher showed my class a viewing of the movie collection of â€Å"Roots†. I was horrified but what I had seen. I thought that all Caucasians were mean because of me being exposed to racism in such a horrific way. Time made me so much wiser; it showed me that you cannot assume that all people of a certain race in bad just because a few people of a certain race made a very bad choice in life. Crying and yelling at night for about a week is what this movie did for me at that time. I had dreams of me being wrongfully mistreated and whipped. My mom came into my room one particular night and we talked about the situation. She told me that what I had seen in that movie was wrong but that it happened in a time were people were dealing with hatred. Furthermore, it was then that I realized that the media, music, books, toys, peers, adults, and many more all have either a negative or a positive effect on children. I also object to children being exposed or introduced to certain racial aspects of life. It is understood that we cannot protect them from everything but we can make a great effort a point to intercept the negativity. References: York, S. (2003) Roots and wings: Affirming culture in early childhood programs [Revised Ed]. Pearson Education. Upper Saddle River, NJ 120528-002549 Ticket#.

Consumerism and Fashion in Singapore

Consumerism and Fashion in Singapore Everlasting consumerism has shaped the way 21st century landscape looks like. It creates unlimited demand of products and stores in any possible space. Retail design is responsible to convert this possible space into a consumerism space. It is where people encounter strong force to see and buy products. A perfect example to show evidence exists in fashion world. There is strong indication of tense competition happens between clothing manufacture to win the market. In relation to that, the store has become one key aspect or rather a strong statement to create brand awareness among public. The question arise is how, in a relatively over-saturated market, a store can be possibly designed to convey strong message to draw the crowd of consumerism into the space. 1.1. Consumerism Today The idea of consuming has changed over the past decades. Back to the early human civilization period, most of the activities were needs-driven actions. Earlier, as hunter gatherer, human hunted animals to be able to eat. Followed by agricultural period, farming and plant cultivation were done to produce their food. Consuming was a mere activity that must be done in order to survive. In Industrial and technological age, the way people consume things has changed. As more diverse product being produced and diverse ways of distribution being invented, there are pleasure factors of consuming in form of choices. People find excitement in choosing what they want to consume. This leads to modern consumerism where the concept of consuming goes beyond the needs of survival. 1.2. Shopping as Modern Consumerism Shopping is the 21st centurys representation of human consumerism. People find delights surrounded by range of different shops and brands. To be able to choose and compares is the highlight of modern life consumerism. In forms of choosing, buying, and using, shopping has catered these needs. Shopping can be seen as in a positive way of fulfilling peoples needs and wants. But apparently, it has developed so fast, in terms of activity, space, and products. And over the past decades, it becomes major aspect in human life. Museums, libraries, airports, hospitals, and schools are becoming increasingly indistinguishable from shopping. Their adoption of retail for survival has unleashed an enormous wave of commercial entrapment that has transformed museumgoers, researchers, travelers, patients, and students into customers (Koolhaas cited in Luna, 2005, p.26) Shopping is arguably the most universal activity nowadays. The way designer design space has to follow this idea as well. Space has to be designed in such a way to accommodate this, to enable people to shop anywhere, anytime. 1.3. The Existence of Fashion Retail Fashion retail perhaps is the best example to portray the modern consumerism. It shows how people eagerly choose what they wear under the spotlight of diverse fashion brands. If the case is taken to a higher level, it demonstrates obviously how people decisions are led by choice instead of needs. High class fashion brands such as LMVH, Gucci, and Prada exist to serve beyond peoples demand of clothing. They meet peoples desire for choices for range of luxury products. 1.4. Fashion of Singapore Singapore cityscape pictures clearly the existence of international fashion brands. They, indeed, has become one strong attraction point of Singapore for both local costumers and tourists. Singapore is one of the main competition arenas for these giant fashion brands in Asia. To be able to meet customers demand, every brand has to come up with high-end design for its retail. Design and technologies are optimized in its use to boost the shopping experience that lead to brand awareness. All these things have to be done so that people will choose certain brand and not others. Orchard Road is a good example depicting the competition among these brands. Interior design, facade treatment, display technologies are being optimized to attract pedestrians along the road. 2. Retail Rebirth People find pleasures in choosing what they want. Retail has two different approaches in response to the demand. Firstly, they must be able to provide a range of products for customers to choose. Secondly, the retail itself subject to competition. That means it is also considered one of so many choices in the market. In this matter, the retail has to prove to the market that it is worth chosen. The brand, the products, and the store has to work together to stand out and creates strong awareness in the marketplace. Retail has to rebirth, leaving old conservative way of promoting brands, and creating fresh interaction between products and customers. 2.1. Brand Manifestation With a strong competition in the fashion market, a strong distinctive image of a brand is required to create public awareness. The case is not only competition among products but also continues to the environment where the products being promoted. At this stage, a store has become key tool for the brand to create its images. A flagship store is designed to represents the identity of the brand indeed. For new customers, the store become the first things that attracts them before they go further down to the products being offered or even before they see the window displays. 2.1.1. Design for the Brands Architecture and interior design are responsible to create environment to deliver products to customers. Fashion retail, regardless of style, trends, or brand identity, should be able to create customer awareness and stimulate them to come and choose it instead of other shops. This is the fundamental function of retail design before it goes down into a deeper and more specific case-based function. On higher level, the architect or interior designer must understand the nature of fabric and how individual fashion designer, that is being represented, has their personal technique to treat it. This unique quality is the one that gives character to a brand. The character, then, must be translated into the space in order to create strong statement of the brand. 2.1.2. Emphasizing Character In order to be distinctive in an over-crowded market, a strong character of the brand is required. This character is projected from the way the brand carry itself to the market. It consists of range of products and service being offered, and the environment of where the commercial activities take place. Retail design has to be able to create the atmosphere that bridge customers and products. The store acts as a package and shelter, literally and metaphorically, to the brand. The character will only be emphasized if there is unity between the brand, the product, and the store. 2.1.3. Characterizing Structure A store as a physical shelter might be more than enough to envelope the commercial activity happening under it. But in fashion world, it goes further than functionality. More than just a place to display the product and providing circulation for people to walk and browse the product, the retail has to relate itself to the product and the company philosophy. In other words, the store has to establish relation, in form and purpose, with the clothes. The physical structure, that provide commercial environment, has to blend in with the clothes and create overall unity. Only by this way, the customer will see the bigger picture of the brand, and not loose pieces of the brands. One ideal example of harmony between brand and store is shown in Calvin Klein store located in Avenue Montaigne, Paris. Its store, designed by John Pawson in 2002, made a good illustration of how the character of the clothes -especially the early Calvin Kleins work- has been translated into the retail space. (Klein) has said It s important not to confuse simplicity with uninteresting, and executes his simplified, refined, sportswear-based shapes in luxurious natural fibers, (Stegemeyer, 2004, p.130) It is the idea of simplicity that is consistently conveyed through the brand, products, and store. Straight lines and clear space sequences brings out the clarity of the clothes, creating a clean and subtle ambiance of the store. The desired simplicity atmosphere is reinforced through neutral colour that is achieved by materials and lighting installation. 2.2. Design Distinction A character manifestation to a space is inevitability essentials to create strong brand awareness. However, regardless of the brand that is being represented, fashion store can be distinctive by itself. It is a second step after establishing strong representation of the brand. This is about different approach from the experience side, exploring the interaction between products and customers in a conducive controlled environment. In other word, it redefines the way people shop inside a store, creating a fresh shopping experience. 2.2.1. New Fashion Stores Fundamental With Singapore landscape that has been over-crowded with shopping malls and retail stores, the creation of retail store should be more carefully considered. When the market is driven by consumerism, the rate of retail formation will continue to rise up. However, any retail creation should consider avoiding similar addition to the existing scene that might create saturation to market. It is a strategy to evade the similarity and, at the same time, open up a chance to stand out in the marketplace. To address the issues, the store must cater certain factors in its design approach in spite of the brand it conveys. 2.2.2. Flexible Frequent Space Retails should be able to update themselves frequently. It has to be able to adapt to new products, seasonality, and customer trends. There is a high level of experimentation in retail design. It relates to fashion, and fashion changes constantly, is surprising and wants to create experiences (de Wild, 2009, p.14) In advance level, apart from the temporary things, it has to change in order to create different interaction between customers and product in each encounter. In other word it needs to shift, not just in terms of layout, but in a bigger store scheme. By applying this concept, it is not only the window displays that change every time new products are launched, but the whole store represent the display that able to change entirely. The idea can be achieved by applying modular system for the furniture, placing digital multimedia interface, using less heavy fixed display furniture, and installing replaceable lighting systems. 2.2.3. Centre of Social Activities The new concept of retail store is not merely about catering commercial activities -selling, advertising, and buying. It is to incorporate retail space and communal space to be a social meeting point. With the global trend of privatization, I think we are most interested in the idea of shopping as a new kind of public space. How can we enrich these experiences? Can we bring new content, information, ideas and visual experiences to shopping in a thoughtful and dynamic way? (Seller, 2009, p. 23) The idea is to facilitate people do many other inspiring activities in their shopping time. This idea can be done by open-space concept store, creation of different communal spaces inside the store, and even distribution between product display and decorative items -plants, resting furniture, etc. The ideal integration of social space and commercial space is when people are able to rest and relief without any pressure to buy while they are unconsciously take pleasure in the products and tempted to buy. 2.2.4. Cultural Relevance Local relevancy is important to make a store appears hospitable. Establishing relation with the local culture is crucial to relate the global brand to smaller local market. Selling products is not about bombarding potential customers with the global products. Instead, it has to be relevant to the context and understand local customers. This can be manifested through adaptive re-use of local landmark as retail space, renovation of historical aged building, and design fusion between brand character and local culture. The new concept store is about being able to combine the attractiveness of the brand with local taste to create strong invitation and also sense of belonging to customers. The design approach mentioned above can be applied into a store regardless of brands and products. The purpose is to create new way of shopping. Back to the statement earlier where people find satisfaction to be able to choose, it is how the choosing activity can be more valuable and rich in experience. When this approach merged with the brand character, it becomes a holistic package that convey strongly to the marketplace. The mission is accomplished when people find delight in choosing and be able to trustfully choose the brand. 3. Conclusion The consumerism-driven market will make people enthusiastically choose the products they want. With an over-saturated market in Singapore, an unconventional design is required to for a fashion retail to be distinctive and thus, win the market. Firstly, the store has to manifest the brand that it represents. The store design must convey the brand and products philosophy to create holistic picture and strong brand awareness. Secondly, in terms experience, it must create refreshing and enriching way of shopping. In attempt to achieve the experience, store needs to be designed with consideration of three approaches (flexible frequent space, center of social activities, and cultural relevance). The new retail store requires constant changing in order to provide up to date shopping experience for customers. A store has to be a social assembly more than a commercial place, providing a tranquil customer-oriented atmosphere. Additionally, it is necessary for a store to have a connection with local context and create a sense of belonging in customers mind. Bibliography Antonini, Alessandra. 2008. Design Boutiques. Barcelona: Links Design Council, 2009. Retail Design. [Online] (Updated 26 Oct 2008) Available at: http://www.designcouncil.org.uk/About-Design/Design-Disciplines/Retail-Design/ [Accessed 17 January 2010] de Wild, Femke. 2009. Retail Future. FRAME. Issue 69, Jul/Aug, p.14. EnterpriseOne, 2009. Recent Retail Trends Future Developments. [Online] (Updated 01 Jan 2010) Available at: http://www.business.gov.sg/EN/Industries/Retail/StatisticsNTrends/FactsFiguresNTrends/retail_overview_trends.htm [Accessed 12 January 2010] Harvard Design School. 2001. The Harvard Design School Guide to Shopping. Cambridge: Taschen Pawson, John. Calvin Klein Store Paris [Photographs][Online] Available at: http://www.johnpawson.com/architecture/stores/calvinklein/paris [Accessed 5 April 2010] Luna, Ian. 2005. Retail. Architecture + Shopping. New York: Rizzoli Manuelli, Sara. 2006. Design for Shopping. London: Laurence King Mostaedi, Arian. 2004. Cool Shops. Singapore: Page One Pawley, Martin. 2000. Fashion + Architecture. London: Wiley-Academy Riewoldt, Otto. 2000. Retail Design. London: Page One 2002. Brandscaping. Berlin: Birkhauser Sellers, Susan. 2009. 24, Inc on interview with Idn. Idn vol 15 number 6, pp.22-23. Singapore Department of Statistic. 2009. Yearbook of Statistics Singapore. Statistics Singapore [Internet] (Updated 13 Aug 2009) Available at: www.singstat.gov.sg/pubn/reference/yos09/yos2009.pdf [Accessed 10 January 2010]. Stegemeyer, Anne. 2004. Who s Who in Fashion. New York: Fairchild Publication.